2. Create a solid loyalty program
The first step you can take to ensure your clientele is to let your customers know that you value their continued patronage. You can make sure your customers are devoted to you by implementing a rewards or loyalty program. You are effectively encouraging them to visit your salon or spa by doing this. On your salon software, you might even add a separate section for this.
Loyalty programs can strengthen the bond between you and your customers. Unlike one-time coupons or gift cards, loyalty programs have a history of inspiring repeat visits in the salon industry. If you have a properly structured loyalty program, your repeat customers are more likely to spread the word, which in turn will lead to more repeat customers. When planning your loyalty program, make it affordable and easy. Give customers the freedom to sign up, track their points and redeem points. Loyalty programs are a great way to demonstrate an increase in appointments.
3. Provide good customer service
According to recent research, 81% of customers are more likely to return after receiving good service. Providing great service is one of the best ways to turn new customers into repeat customers. Your salon may have the best atmosphere and the best products, but without proper customer service, you will struggle to retain customers.
The first step to creating good customer service is to create a welcoming atmosphere. Be polite from the moment they enter your salon to the moment they leave. Whether offering your guests a cup of coffee or a bottle of water, go the extra mile to make them feel welcome. If they have special requirements, please meet them. When you do this, show that you care about making your customer’s experience enjoyable.
4. Leverage email communication
To keep your customers, take advantage of email and SMS marketing. To send emails to all of your current and potential clients, you can use salon software. Email messages need to be distinctive and personalized if you want your client to actually open them. You can probably include the client’s name in a message that reads “Hey Santosh, we have been missing you.”.
Every generic email will end up in the trash. As a result, you must continuously keep your customers in mind by sending them personalized marketing messages. When a client makes an appointment, you can ask for their email address in order to grow your email database. Most salons can utilize WhatsApp communication for their marketing purposes. In their WhatsApp communication, they can ask for feedback from the customers, upon providing their service, which will assist them in providing quality customer service for everyone. WhatsApp communication can also be used to sell the latest products that can assist customers’ issues effectively while it will be a mutual benefit for both the parties alike.
5. Organize events
Be more than just a salon where customers can get their hair and nails done. By indulging in something different, go above and beyond the norm. Events should be scheduled in a salon or spa once a month or every three months. You can invite guests to tea parties or seasonal parties as a way to introduce them to new products, stylists, and makeover options. Additionally, you can plan workshops, pop-up events, and invite special guests from the cosmetics industry. You might even run into clients you haven’t seen in a while with this.
6. Utilize social media
Engaging with your followers on social media is a great idea. Once you’ve gained followers, keep them interested by posting timely content. Additionally, reply to their comments frequently. This is a fantastic way to let them know that you are still in the beauty industry and hope to see them soon at your salon or spa. Additionally, it will make your customers feel valued.
7. Offer your customers the best products based on their needs
There is a lot of competition in the salon business, which is the reality. Offering customers, the best and staying current with your products, procedures, and salon management, in general, are requirements if you want to stand out from the competition and see a steady stream of customers.